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<span style="float:left;">June 28, 2023</span>
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<h3>Educational outreach</h3>
<p><strong>Maryland Day</strong><br>
Each year the NanoCenter participates in the annual outreach day held on the campus
of the University of Maryland, Maryland Day. Thousands of participants from the state and nearby
areas, from toddlers to senior citizens, attend to learn more about the efforts and
accomplishments of UMD faculty. The NanoCenter aims to do simple outreach to the science
interested public. Each year the NanoCenter sets simple messaging goals, such as for the
visitors to learn that "Nano means really small" or the slightly more advanced "Nano structures
have different properties than their macro counterparts." Visitors to the NanoCenter's booth
participate in simple activities, with visual, tactile, audible and other sensory experiences to
reach different learning styles.</p>
<p><strong>STEM day</strong><br>
The NanoCenter also participates in a campus-wide service to local middle school
students, STEM Day. We give a presentation and activity suitable for middle-school learners,
with the outreach goal of stimulating interest in studying nanoscience and its related
disciplines.</p>
<h3>Media outreach and media relations</h3>
<p>The NanoCenter is able to use news media to broadcast more notable accomplishments of UMD faculty
and outside researchers. Publications are continually evaluated for their newsworthiness and
suitability for various news media outlets. Scientific results with high technical impact are
pitched to magazines and trade journals or recommended for use in agency newsletters. When a
result is both significant and interesting for the general public, the NanoCenter's science
communicator works with any partnering universities and funding agencies to produce tips and
releases for journalists, which are disseminated via web, news services, and social media.
Occasionally a story merits further recognition with a video to accompany the story. Results
presented at scientific meetings are also evaluated for their use in publicity, with a
conference-focused press release issued to reporters attending that meeting. A month after
public dissemination of a noteworthy story, virtual copies of all the news stories written about
the research and shares them with the participating researchers and relevant public affairs
departments.</p>
<h3>News updates on UMD websites</h3>
<p>UMD websites and communications media are a crucial part of the NanoCenter's outreach focus. A
strong network of science communicators on campus, within and between colleges, activates when a
newsworthy paper is identified. This ensures that research results, awards and funding, and
conference announcements are promptly shared with the relevant audiences. The NanoCenter tracks
relevant web metrics to ensure focus on the most important stories, and to inform understanding
of newsworthiness.</p>
<h3>Media and outreach training</h3>
<p>The NanoCenter also offers professional training workshops to sharpen science communication
skills with an emphasis on communicating with the public. Martha Heil, UMD NanoCenter Science
Communicator, gives regular workshops on how to communicate research topics clearly and
succinctly.</p>
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<p class="caption4"><a href="news_story.php__querystring__id=15282">Selected Publications from NanoCenter's AIM Lab and FabLab</a></p>
<p class="caption4"><a href="news_story.php__querystring__id=15553">Connect with Maryland Engineering at the 2023 ASEE Annual Conference</a></p>
<p class="caption4"><a href="news_story.php__querystring__id=15518">Powering a Greener Future</a></p>
<p class="caption4"><a href="news_story.php__querystring__id=15485">Device That Harvests Water From Air Named Top UMD Invention of the Year</a></p>
<p class="caption4"><a href="news_story.php__querystring__id=15456">Maryland Engineering Graduate Programs: Top 10 Among Public Universities, Five Years in a Row</a></p>
<p class="caption4"><a href="news_story.php__querystring__id=15447">Electrified Plastic Recycling Toward A Sustainable Future</a></p>
<p class="caption4"><a href="news_story.php__querystring__id=15444">Crank Up the AC, Not Global Warming</a></p>
<p class="caption4"><a href="news_story.php__querystring__id=15405">Women’s History Month Spotlight</a></p>
<p class="caption4"><a href="news_story.php__querystring__id=15393">Safe Lithium Batteries Get a Boost</a></p>
<p class="caption4"><a href="news_story.php__querystring__id=15389">2023 Energy Seed Grants Provide Launchpad for Local Startups</a></p>
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<p>
<strong>Martha J. Heil</strong><br>
News Media Contact<br>
<a href="mailto:mjheil@umd.edu">mjheil@umd.edu</a><br>
301-405-0876 (office)<br>
626-354-5613 (cell)<br>
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